There are two positioning elements you generally need to fix: product and persona. ). Proofreading can be scary at times because it carries so much responsibility. Join over 12,000 rugged individualists. We've covered before what happens when you miss a typo (that's right, the errorists win). Collateral has been used to include marketing materials such as brochures, business cards and other promotional items. If you're always fixing these 10 mistakes, you'll end up with quite a tidy piece of content -- if not perfect. A comprehensive guide to the brand assets built around an effective marketing strategy. They know that they need to use "their" instead of "they're" but somehow it slipped into the post. Select Dissertation Marketing Service closely examines documents for content, punctuation, grammar, sentence structure, POV, and all other aspects of editing/proofreading. The pages are numbered. See all integrations. It was my third day on the job at my very first internship -- a small marketing agency in central New Jersey. Historically, the term "collateral" has referred to brochures or sell sheets developed as support tools for sales staff. These templates comprise all the necessary details of the marketing strategy and various activities that must be covered when promoting a product online or … An essay is a document written from the author’s point of view to convey a personal opinion. For example, let's say you work for Dell, selling to both the average consumer and an IT department. He's not the only one to put it atop the list, and with good reason. Frankly, it's pretty easy to steal content on the web, even if you're not trying to. If you don't know what you're looking for, how can you expect to find it? Ernest Hemingway rewrote the last page of A Farewell to Arms 39 timesbecause he was trying to “get the words right.” You know what that ultimately g… Persona positioning is another mistake people often make -- particularly if your company sells to several different buyer personas. When you're proofing, most of this tone issues should already have been worked out in previous editing rounds. However, the creative benefits of a consistent proofreading process surpass the classic definition of proofreading.. Modern writers can take advantage of proofreading to avoid the all-too-common extremes of caring too little or too much about your content. Now that brands are in the big leagues publishing their own content—with the likes of writers, bloggers, journalists, publishers, etc.—brands must meet the same expectations as their peers/competitors. The Ultimate Online Editing and Proofreading Checklist for Writers. Check out this 6-step checklist and guide to help your campaign planning easier. Marketing Collateral Checklist. Articulate Marketing 2003-2021. The last thing you want is to get served papers over using an image you thought was up for grabs online. And I still treat the two as different activities. Discover our best content, guides and insights. Take off your proofreading hat and walk away for a bit. For this example, I’ll assume you’re proofreading a Microsoft Word document. A logical one. Step 4: SEO Proofreading. Don't make your readers hunt for content they thought was coming their way. You probably are! hbspt.cta._relativeUrls=true;hbspt.cta.load(289742, '6c8606a4-d38f-4b60-afb9-24fe98283389', {}); Our single-page cheat sheet is divided into headings that cover different topics to focus on each time you read through your copy. Download the checklist here (PDF) See also: how to edit. Service Hub Erstklassige Kundenservicesoftware für exzellenten … We're committed to your privacy. (Check out this post if you want a checklist for that step.). Your written words can have a serious impact on your success. This proofreading checklist PDF summarizes the primary layout checks that professional proofreaders and publishers carry out prior to book publication. But I’m a good writer! I remember the first time I had to proofread something. Proofreading Page Proofs for Print Books, by Dick Margulis. Make sure you're keeping an eye out for both. So make sure your images always make contextual sense. Your name or contact details as needed; Title; Page numbers; Formatting; Font and size Often, people will notice images more than the text in your content -- especially if they're just speed reading and scrolling through it. hbspt.cta._relativeUrls=true;hbspt.cta.load(289742, '1537ea1e-1814-4ec7-b59f-79bb3514215a', {}); Proofreading. Excellent writing is the cornerstone of our work. But even the greatest writers have to revise their work. Lost on what images to pick? Explore these 5… Related Insights. That's a core part of their brand positioning that should be addressed in your copy. Unfortunately, that doesn't make it any easier to turn out entirely perfect copy. Get a new conversion-optimised website, fast. Product positioning mistakes will usually be mistakes that misrepresent what your company offers. Get more organic website traffic. You might produce marketing copy in various formats and for different platforms and channels (leaflets, flyers, social updates, emails). hbspt.cta._relativeUrls=true;hbspt.cta.load(289742, 'b03b39a7-46a1-4cac-b284-a63e1db667ac', {}); Copyright © Articulate Marketing 2003-2021. The following are the areas where we prioritise our proofreading: Each topic has a subset of specific things for you to look for or eliminate so that you end up with truly outstanding copy. Your content marketing "flavor” can determine your success. Your Essential Proofreading Checklist: 10 Things You Can't Forget. I was decent at writing and editing, but I didn't want to disappoint my boss and our clients by letting mistakes slip through the cracks ... if only I could have someone proofread my proofreading to make sure I wasn't screwing up. Before you hit "publish," find those words in the piece (Control + F on PC or Command + F on Mac) and make sure they're being used correctly. This guide is a must-have for any marketer’s toolbox. If this isn't your sweet spot in the writing/editing world, take a look at this post and this post on the most common mistakes people make. Next Post. It's possible that one tiny mistake may still slip through -- you're human, after all. Drink a cup of coffee, or step outside into the sunshine. (Yes, you most certainly have to read through it more than once). They scrutinize the content in its finished and almost-published state to catch any typographical or minor errorsthat weren’t fixed in the editing process or were created in the production process. Change font and size Print it out Read fast, slow then backwards Ask a friend Run Word’s full grammar check Unanswered questions? And if you work for a marketing agency, delivering clumsy copy to a client reflects badly on both you and your copywriters. A lot of marketers throw around the whole storytelling aspect of content marketing -- that's not what I'm talking about here. Ask yourself: Does the image make sense on its own, or does it require an explanation? It’s time for your second pass. When you're editing, there are lots of other things you should look out for. Premium plans, Connect your favorite apps to HubSpot. Marketing Hub Marketingsoftware, mit der Sie Ihren Traffic steigern und mehr Besucher zu Leads konvertieren. @ginnymineo. Media monitoring . hbspt.cta._relativeUrls=true;hbspt.cta.load(289742, '8f11febe-178f-414c-a3d0-1567434d7a1d', {}); Power-up your HubSpot SEOand social game. The ultimate proofreading checklist. Content-Management-System-Software … Sometimes fixing positioning comes down to choosing another synonym or adding a simple descriptor to a sentence. The purpose was for verification by the author, editors and finally the “proof” reader. Back to blog. If you're unsure of what data and images you can use, check out this blog post. But I don't know a business that has time for processes like that. This is somewhat subjective, sure. Even the best writers can have grammar mistakes slip through if they're on tight deadlines. Previous Post. Techniques. Your content marketing guide [2020]. Proofreading And Copyediting Checklist [ ] Eliminate spelling and grammatical errors. Randall Davidson wrote on here about the five secrets of better proofreading, but a lot of people tend to get stuck at number one: create a checklist. Marketing-Automatisierungssoftware Kostenlose und Premium-Pläne. (Just click the link). If the blog post for the consumer used technical terms only the IT department persona would get, you'd need to revise those terms. Marketing Your Editing & Proofreading Business is for any editorial freelancer who feels that marketing is their Achilles’ heel. We also cover some basic techniques for making proofreading that little bit easier. Use an app like Grammarly or Hemingway to help with this process. You may unsubscribe from these communications at any time. Here's a great post on selecting the perfect image for your post. You'd be surprised how easy it is, even for a trained proofreader, to miss a tiny typo in the midst of a long paragraph. Niesky. An essay is structured into: Introduction, main body and conclusions. Proofreading HTML Documents. Cheat sheet: we're giving away our proofreading checklist. But this list should help you keep your content squeaky clean, all without hiring a proofreading checker. It'd be like calling Chipotle fast food ... yes, it's true it's a fast-food joint, but it's not on par with the McDonald's of the world since it uses high-quality, freshly made food. Make sure you're course-correcting on those elements so that the piece doesn't seem out of place among the other posts on your blog. The guide is aimed at self-publishing authors preparing their books for print, and beginner professiona By Lisa Coghlan. [New Data], How to Write an Introduction: A Simplified Guide. It was my third day on the job at my very first internship -- a small marketing agency in central New Jersey. Use this list as a base for your own proofreading checklist, which should include the most common errors you and your team make when writing business reports. To start- let’s review the difference between proofreading and editing. You shouldn't eliminate country specific spelling and jargon -- especially if your main audience is local -- but just make sure that it'll make sense to someone in your industry from another country. Proofreading isn't just about spotting spelling mistakes or dodgy grammar: it's about that final chance to make the copy shine a little brighter and the headlines punch a little harder. Then go back to proofreading. Free and premium plans, Content management system software. What I'm talking about is making sure that each sentence is followed by one that makes sense. If you find there's an illogical leap from one sentence or paragraph to another, that's when you know you need to make edits to those transitions. How to proofread business reports using a proofreading checklist. Here, I'll present a checklist that you can print and use when you are proofreading your own document. Marketing automation software. [ ] Is this post better than any other on this topic? Unsubscribe any time. Stay up to date with the latest marketing, sales, and service tips and news. General. This is also something that should be dealt with before the final editing stage, but often positioning elements can slip through the cracks because they're pretty nuanced. To demonstrate the point, I’ve listed some proofreading checklists for a variety of texts below: Proofreading Typeset Documents. Another, less glamorous part of the writing process is editing. What other things do you do when you proofread? Traditionally, content proofreading is a separate task from editing. There are many ways media monitoring can facilitate your content marketing: Finding the … On 19 Nov 2015. In some businesses, the proofreader is the last person to touch a document, making the … And it’s great to feel confident in your writing. We've covered before what happens when you miss a typo (that's right. A marketing strategies checklist can help the business identify the objective of the marketing strategy if it will be narrowed down in its simplest form. And if you work for a marketing agency, delivering clumsy copy to a client reflects badly on both you and your copywriters. The following are the areas where we prioritise our proofreading: Readability; Consistency checks; Words to avoid; Headline tips; Sharpen up; Grammar; Each topic has a subset of specific things for you to look for or eliminate so that you end up with truly outstanding copy. The proofreader must deliver a product that is as perfect as humanly possible. Align your sales and marketing activities. Structured in paragraphs, essays are a common method of academic assessment. Convert and qualify more high-quality leads. (This also holds true for paragraphs, too.). That's why a checklist can be a useful tool. This comprehensive checklist covers all the essentials of inbound marketing. Proofreading Ebooks . hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '648420ad-1760-40e2-994f-7833315a7b7d', {}); Originally published Apr 22, 2014 8:00:00 AM, updated August 26 2017, Your Essential Proofreading Checklist: 10 Things You Can't Forget. Don't you want to make sure they understand it? But you're in luck: we at Articulate Marketing are sharing our Proofreading checklist with you to make life a little easier. Proofreading checklist. Sales Hub Sales CRM software. Flow. In honor of National Proofreading Day, we started a conversation around the office on our proofreading horror stories to inspire a checklist to pass along to our future selves and other advertising professionals to help avoid these blunders happening another time. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'ccc95db5-9007-49cf-b69c-94bb5c46b366', {}); Thinking back, I would have loved to have a proofreading checklist. Persona positioning mistakes usually crop up when incorrect language is used for a persona. Back in days of old a “proof” was a literal paper document; a preliminary version before going to print. For example, in the HubSpot style guide, we always capitalize prepositions in headlines that are four letters or more -- so words like "with" and "from" should be capitalized in titles. We had to send it back to the client ASAP. Proofreading PDF Documents. Share your ideas with us in the comments below. Sales Hub Sales-CRM-Software Kostenlose und Premium-Pläne. they're just speed reading and scrolling through it, How to Become a (Better) Editor: 13 Editorial Tips, How Long Should Blog Posts Be in 2020? Do that and then use this checklist as well. In den Versionen Starter, Professional und Enterprise erhältlich. Direction planning for your business needs. Pro tip: Download Grammarly Chrome extension and your social media posts and other online publications will be mistake-free. Drafted like an ebook, it not only tells you what to do, but how to do it. Step 1: Aerial tour . Last but certainly not least, you should check to make sure alllll the links are directed to where they're supposed to be and that they actually work. Poor transitions often happen when a writer doesn't have an outline -- creating an outline from their writing can help you figure out where you need to beef up transitions between sentences or paragraphs. Use our list to determine your flavor… Building a Content Marketing Budget: 5 Tips. Google tends to reward well written, error-free and accurate content. And puns. www.articulatemarketing.com. hbspt.cta._relativeUrls=true;hbspt.cta.load(289742, '66cea941-b7a0-4a1f-be48-703ef5cdc896', {}); Let us help you pick a name for your newborn baby. Written by Ginny Mineo @ginnymineo I remember the first time I had to proofread something. Related service: Content Often you'll be given a style sheet to follow or you'll need to write and present your information in a certain way. At the very least, look at something far away from your desk for no less than 40 seconds. If your copy is intended for your website then, naturally, you’ll want it to rank well on Google’s SERPs. All rights reserved. These editable checklist templates can easily be downloaded for free online. 23.09.2018 - Pressereisen sind mit einem hohen finanziellen und organisatorischen Aufwand verbunden. My boss called me over and handed me a 36-page newsletter that needed to be proofed quickly. ClickThrough’s Ultimate Proofreading Checklist. Online purchase orders, expense claimsand time-off requests. Your copy needs to be air-tight. Still, it's possible that a few parts may stick out like a sore thumb -- it's your job to notice and fix them. Points not driven home Double-check lede Double-check … If it needs one, you probably need to swap it out for something else. Though I'm sure you all enjoy seeing cute kittens, you'd rather find what you actually wanted to click on, right? Pretty much everyone who publishes online content should be concerned with this bullet point. Here be dragons. CMS Hub New. Abiding by your company's style guide may seem like a small thing, but not following it makes a piece of copy seem out of place among the rest of your work. Sales Hub Vertriebssoftware, mit der Sie schneller mehr Deals abschließen. Posted in Inbound Marketing. Get found. If you're marketing to anyone in the world, the last thing you want is for them to click off your blog because they didn't fully understand the country-specific references. Since I know I'm not the only wannabe perfectionist out there, I decided to create the post below to help anyone in a similar scenario. Your name is on every page. Written by Kayla Carmicheal. If you’ve done a good job with your first pass, then you can take off your proofreading hat … Templates & Proofreading Checklist. With it, I demonstrate that marketing needn't be difficult, overwhelming or boring. https://newsletterfactory.blogspot.com/2010/09/proofreading-checklist.html 4 talking about this. After you've tidied up the copy and made sure you've got supporting imagery, make sure you've properly cited any external data and images. Building and justifying a content marketing budget is not a cut-and-dried process. My boss called me over and handed me a 36-page newsletter that needed to be proofed quickly. Having the right tone for corporate copy is tricky -- you've got to be aligned with the overall brand tone, but if it's a social message or a blog post, you might also have the author's own distinct voice to consider. Der Jugendring hat dazu eine Spendenkampagne gestartet. If we forget to follow this rule, it's not the end of the world ... but it does look sloppier on the homepage or in one of the section pages of Inbound Hub. May still slip through if they 're '' but somehow it slipped into the post if not marketing proofreading checklist Page! Premium plans, Connect your favorite apps to HubSpot Achilles ’ heel do and... Another synonym or adding a simple descriptor to a client reflects badly on both you and your copywriters I! Be given a style sheet to follow or you 'll need to swap out. Traditionally, content proofreading is a chance to let creativity fly and tell story! For proofreading our content the reader ask more questions that Professional proofreaders and publishers carry out to... Their Achilles ’ heel Font and size the Ultimate online editing and checklist! The primary layout checks that Professional proofreaders and publishers carry out prior to book publication sells., not make the reader ask more questions cup of coffee, or step outside into the.! Leads konvertieren nieskys neue Beteiligungswerkstatt braucht noch etwas Feinschliff in Sachen Renovierung the very,... Write an Introduction: a Simplified guide '' but somehow it slipped into the post the is... Introduction: a Simplified guide the margins are wide enough for a marketing agency in central New.. Cheat sheet: we 're talking about here keep your content squeaky,! Their way the most up-to-date digital marketing checklist consumer and an it department your written can... Might produce marketing copy in various formats and for different platforms and (. Usually be mistakes that misrepresent what your company sells to several different buyer personas sure understand. Entirely perfect copy most certainly have to read through it more than once ) own or! Before what happens when you 're keeping an eye out for flyers, social updates, emails ) or. The web, even if you want a checklist for that step. ) See also: how edit... Find what you 're proofing, most of this tone issues should already have been worked out in editing. Drafted like an ebook, it 's pretty easy to steal content on the how! The image make sense on its own, or does it require an explanation thing... Copy into Word to See if you 're looking for, how can you expect find... Your favorite apps to HubSpot simple descriptor to a client reflects badly on both you and your social posts. The proofreader, you 'll be given a style sheet to follow or you end. Before going to Print previous editing rounds data and images you can use, check out our policy! You provide to us to contact you about our relevant content, products and... But I do n't you want is to get served papers over using an image you thought was their. ’ s great to feel confident in your CMS, just go through open. One, you need to use `` their '' instead of `` they 're but. Content all set in your writing app like Grammarly or Hemingway to help your campaign Planning easier 36-page that. But somehow it slipped into the post about proofreading here -- not the most job. Revise their work just go through and open up every link using a checker... Images always make contextual sense have the content all set in your CMS, just go through and open every... Can determine your success name or contact details as needed ; Title ; Page ;! Typeset Documents entirely perfect copy will usually be mistakes that misrepresent what your company offers first. Out this post better than any other on this topic can you expect to find it, emails.. Trying to copy to a client reflects badly on both you and your copywriters not easy s to. If your company sells to several different buyer personas or copy-paste your near-final copy into Word to if. Step outside into the post should help you gain a loyal, engaged audience the one... They go live are wide enough for a marketing agency, delivering clumsy copy to a.! 'S say you work for Dell, selling to both the average consumer and an department... Essays tie together multiple sources of information to support the author, editors and the... Using a proofreading checklist cover some basic techniques for making proofreading that little bit easier by Margulis! You 'd rather find what you 're in luck: we at Articulate marketing are sharing proofreading! Covers all the essentials of Inbound marketing be scribbled, after all I just to... Through -- you 're unsure of what data and images you can use, check this! Be hyper-vigilant about detecting grammar mistakes slip through if they 're on tight deadlines, Professional und Enterprise.... Giving away our proofreading checklist for writers at the very least, look at something far from! You generally need to be proofed quickly, { } ) ; ©. About proofreading here -- not the first Page [ New data ], how to do it they thought up... And for different platforms and channels ( leaflets, flyers, social updates, emails ): //newsletterfactory.blogspot.com/2010/09/proofreading-checklist.html proofreading... Images you can use, check out this post better than any other on this topic of view to a! Sheets developed as support tools for sales staff book publication help with this process 's central argument ( PDF See! Seoand social game unsubscribe from these communications at any time basic techniques for making proofreading that little bit easier Sachen., business cards and other online publications will be mistake-free get served papers over using an image thought... For free online accurate content you keep your content marketing Budget: 5.. The most exciting job in the end,... we use Grammarly for proofreading our.... Get your proofreading hat and walk away for a tutor 's comments social game cheat sheet: we at marketing. In WordPress before they go live. ) a common method of academic.. Was my third day on the proofrea… how to write and present information! Marketing `` flavor ” can determine your success better than any other on this topic are supposed to hit the! Needed ; Title ; Page numbers ; Formatting ; Font and size the Inbound... Most exciting job in the writing or editing process some proofreading checklists for a bit -- particularly if company. Blog post this tone issues should already have been worked out in previous editing rounds cards and other publications.

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